Current Projects

Our current project include:

A project in Baja California Norte, Mexico.  With support from Baja Bound Insurance, and the Baja California Norte Secretary of Tourism.   The goal of this video/ photo project is to encourage active lifestyle tourism in the region of Baja California Norte.  Outdoor industry  partners include Specialized Bicycles, SRAM Bicycle Components, Big Agnes, Ortlieb, Eliel, Lezyne, and JetBoil. 

 

A video, photo, and journalistic piece about the Central California coast.   We are working with   Archer and Hound Advertising, Cycle Central coast, and the city of Cambria  to highlight cycling and outdoor tourism in the area.  Outdoor industry partners  to be announced soon.  

 


Our goal is to encourage people to travel to Baja California, the guys at Appetite 4 Adventure are helping to bring the beauty of the region to the masses.
— Hank Morton, Baja Bound Insurance

What We've Achieved

  •  Utilized Social Media and other  online media as  part of a travel and adventure campaign to help a small bike brand increase  Instagram followers by 300% and sales by 200% in a  2 year period
  • Authored  online articles for a print magazine that received over hundreds of thousands of hits. 
  • Appeared on the front page of a major sports website  with an article highlighting a festival in a  Southern California town of ~ 70,000 people. 
  •  A  an online article about  trip to to a bike  manufacturing facility in Wisconsin received over  well over 100,000 views and provided the brand with exposure to a market they couldn’t  be reached with traditional advertising 
  • Properly utilized social media to help a local event set record attendance and profit levels at a regional event benefitting a non profit organization
  • Worked with everything from small  non profits to multi-million dollar corporations and tourism boards to reach  active lifestyle consumers.